Make your business grow: that’s what brands and marketing should do.
We help you achieve that, by optimizing your brand- and marketing performance. Our goal is to give you the market advantage you need, by uncovering your company’s hidden potential.
UNLOCK BRAND-DRIVEN GROWTH.
We blend the insight of researchers, the clarity of strategists and the instinct of creatives to deliver solutions that solve business problems, create competitive advantage and deliver long-lasting results.
Develop the strategic foundation for long-term growth
We develop brands that stand out and work as key business assets. Then, we craft the strategic roadmap to bring your brand to life, reach your audiences and deliver results.
Unleash the power of creativity to drive business results
Creative thinking is the most powerful force of value creation. We put it back where it should be: a core element of your company’s strategy to attract customers, lower price sensitivity and make competitors irrelevant.
Transform your marketing into a growth machine
We help you create the high-performing marketing systems, processes and teams that match your company’s needs and specifics. We also provide you with top-level marketing expertise as a service: long-term or ad-hoc.
Our
Approach:
Value-Driven
Our aim is to deliver practical solutions that drive your company forward. To achieve that, we need to start with the fundamentals: What are your business goals? Why should people choose you over your competitors? Where are the challenges and blindspots? What should work better – but doesn’t? Sometimes, it’s those discussions that deliver the most surprising and valuable insights.
Challenger Mindset
You hire us to achieve change, improvement and growth. It won’t work by following the same patterns. To do our job, we need to go deep and challenge the status quo, in order to find out hidden potential, opportunities and challenges. So we ask a lot of questions and seek new ways to optimize, innovate and get the most out of your brand- and marketing efforts.
Real Collaboration
We work best when we involve our clients in a truly collaborative process. Plus external experts, handpicked for the project. Plus full transparency – you always know everyone who works on your project, why they are the right fit, and what they do. Minus unnecessary people, meetings, procedures and other waste of time.
What People Say
Working with the other half was amazing! In one of the most challenging times for businesses and companies, you managed to provide us with expertise and to help us create our Updata One Community.
They know how to question you, how to help you put things in order in your minds and how to drive you towards the essence
The other half did an amazing job by raising the right questions and facilitating the whole process. As a result, they managed to involve and engage particularly every employee into the discussion, helping us to shape our local values, plan our HR activities and strengthening our team.
The other half exceeded my expectations by managing to finally convince the tough audience (…) how adequate brand communication can protect profit margins and prevent brands from profit killing price wars.
You made a step forward in changing MFG’s top management mindset.
Working remotely with the other half was surprisingly smooth. I am impressed by their deep understanding of the consumer’s mindset, and their insights on how our brand fits in people’s life.
It’s the magical moment when the abstract theory is meeting the deep and hard-to-be-questioned experience...
I would warmly recommend thе Other Half's workshops no matter that I want to keep it only for ourselves.
They helped us build not just a brand but the whole philosophy behind the business.
The Other Half team helped us see ourselves from a different angle, uncovering a fresh perspective on our brand, which is rich in history and tradition. Their thoughtful approach and creative insights breathed new life into our brand identity, making it relevant for today and the future while honoring our legacy. Working with The Other Half was a truly transformative experience. The entire process was not only productive and enlightening but also extremely fun. That's how the best things happen, right?
the other half helped us rediscover ourselves as a company... We realized who we really are and stopped underestimating ourselves. Working together was not simply a task to be completed... they managed to turn what we are proud of into history, into something that belongs to the world.
